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BOSTON UNIVERSITY

Boston, MA

MS in Motion Picture Production with a concentration in Screenwriting

HARVARD UNIVERSITY

Cambridge, MA

Graduated from the Radcliffe Publishing Course

DARTMOUTH COLLEGE

Hanover, NH

BA in English Literature & Creative Writing

EDUCATION

SENIOR COPYWRITER

Meredith Xcelerated Marketing

 

Culver City, CA

2015 to 2018

  • Key Accounts:

    • Allergan Consumer and Professional Loyalty Programs: Brilliant Distinctions®, AllerganONE, Allergan Partner Privileges

  • Supervised digital, video and print work across all Allergan business

  • Messaged to consumers and healthcare providers

    • Re-launched Brilliant Distinctions® Consumer Website and Provider Portal, resulting in increased member and physician engagement

    • Launched AllerganONE and developed video training library that assisted new users

    • Refreshed messaging across all Brilliant Distinctions® Portfolio promotions, providing foundation for revamping and repositioning program

    • Spearheaded integration of Editorial Department and proofreading process into the Allergan Team’s workflow, increasing client satisfaction with deliverables

COPY SUPERVISOR

Pacific Communications

Costa Mesa, CA

2012-2015

  • Key Accounts:

    • Allergan Facial Aesthetics: JUVÉDERM® XC, JUVÉDERM VOLUMA® XC (US)

  • Managed digital, print and video work for JUVÉDERM® XC and JUVÉDERM VOLUMA® XC

  • Messaged to dermatologists, plastic surgeons, and consumers

    • Launched JUVÉDERM VOLUMA® XC in the US, resulting in recognition for achieving the largest domestic facial aesthetic launch

    • Implemented digital sales aid initiatives for both JUVÉDERM® products, allowing sales force to deliver targeted details based on customer interest

    • Refreshed print and digital campaigns for JUVÉDERM® XC and helped widen its US market share lead

    • Developed injection technique and in-office patient testimonial videos for JUVÉDERM® XC, increasing product awareness among consumers and professionals

COPY SUPERVISOR

Harrison & Star
New York, NY
2010-2012

  • Key Accounts:

    • Bayer—Hemophilia Care: Kogenate® (US, Global, and Pipeline)

  • Supervised print and video work for Bayer—Hemophilia Care and Kogenate®

  • Messaged to hematologists and consumers

    • Established consumer message platform, further differentiating Kogenate® in convenience offerings-driven marketplace

    • Increased consumer compliance by producing instructional video for consumers and caregivers for KoTwist, a new reconstitution device for Kogenate®

    • Created global messaging for Kogenate® PF, a new formulation, serving as messaging platform for international launch

    • Developed promotional video for the Bayer Hemophilia Awards Program, enhancing awareness among physicians and researchers for Bayer research initiatives

COPY SUPERVISOR

Juice Pharma

 

New York, NY

2010

  • Key Accounts:

    • Merck Adult Vaccine Group: ZOSTAVAX® (US)

  • Oversaw digital and print work for ZOSTAVAX®

  • Messaged to PCPs, pharmacists, and consumers

    • Created messaging platform that established foundation for 50+ indication launch by generating new messages for PCPs, in anticipation of broader indication for adults 50+

    • Developed consumer-facing tactics that addressed reimbursement challenges posed by Medicare Part D

COPY SUPERVISOR

Euro RSCG Life, LM&P
New York, NY
2010

  • Key Accounts:

    • Pfizer: LYRICA® (US)

  • Supervised pain indications for LYRICA®: Fibromyalgia and pDPN

    • Messaged to PCPs, rheumatologists, neurologists, pain management specialists, and podiatrists within a strict regulatory environment

    • Worked closely with Account Planning to develop strategy and creative designed to defend against emerging CNS agents in the Fibromyalgia marketplace

  • Launched CUE, Pfizer’s interactive detail initiative, enabling sales force to deliver personalized content to client base

    • Translated LYRICA® branded content from print to an interactive environment

    • Developed content based upon PCP audience segmentation

SENIOR COPYWRITER

Euro RSCG Life, LM&P
New York, NY
2008-2009

  • Key Accounts:

    • Pfizer: LYRICA® (US)

  • Served as lead writer, Fibromyalgia in-line and Fibromyalgia market development and the CUE pilot program

    • Messaged to PCPs, rheumatologists, and psychiatrists

    • Developed POA and convention materials, including journal ads and visual aids

    • Worked in all phases of interactive content development, from initial concepting through beta-testing

    • Educated physicians to better identify and treat Fibromyalgia, a challenging and controversial pain condition, raising overall awareness and reducing misdiagnoses

COPYWRITER

Cline Davis Mann

 

New York, NY

2007-2008

​

  • Key Accounts:

    • Pfizer Oncology: SUTENT® (US and Global)

  • Messaged to oncologists and consumers across multiple tumor types including Renal Cell Carcinoma (RCC) and Gastrointestinal Stromal Tumor (GIST)

    • Adapted content for European, Latin American and Asian markets

    • Lead review committee meetings

    • Improved client satisfaction and gained additional new business opportunities by playing an integral role in all phases of content development, including messaging and market research

SENIOR COPYWRITER / CONTENT STRATEGIST

Freelance

 

Greater Los Angeles Area

2018 to Present

  • Key Accounts:

    • Allergan Facial Aesthetics: BOTOX® Cosmetic, JUVEDERM® XC; Ormco: DAMON™ Q2, INSIGNIA™, SPARK™; Montefiore Health System: Arrhythmia & Electrophysiology, Albert Einstein School of Medicine

  • Develop strategy and content across digital, social and print

  • Messaging to consumers, dermatologists, orthodontists and cardiologists

    • Developing print tactics for BOTOX® Cosmetic and JUVEDERM® XC to empower the sales force to blunt emerging competition within the neurotoxin and dermal filler categories

    • Refreshing the digital ecosystem for the Montefiore Health System and digitally integrating the Albert Einstein School of Medicine with its parent institution

    • Launched the Damon™ Q2, Insignia™ Systems in the US, and the SPARK™ Aligner System in Australia

EXPERIENCE

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